[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.naab.cz\/planovani-prodeje\/#Article","mainEntityOfPage":"https:\/\/www.naab.cz\/planovani-prodeje\/","headline":"Pl\u00e1nov\u00e1n\u00ed prodeje","name":"Pl\u00e1nov\u00e1n\u00ed prodeje","description":"Pl\u00e1n prodeje se sestavuje se v\u00a0pen\u011b\u017en\u00edch jednotk\u00e1ch. Stanov\u00ed, kolik v\u00fdrobk\u016f ur\u010dit\u00e9ho druhu (p\u0159\u00edpadn\u011b slu\u017eeb), m\u00e1 b\u00fdt prod\u00e1no za ur\u010ditou dobu (rok, \u010dtvrtlet\u00ed, m\u011bs\u00edc). Sou\u010d\u00e1st\u00ed pl\u00e1nu prodeje b\u00fdv\u00e1 i pl\u00e1n prodejn\u00edch akc\u00ed (= akce na podporu prodeje, nap\u0159. slavnostn\u00ed otev\u0159en\u00ed nov\u00e9 prodejny, zah\u00e1jen\u00ed sez\u00f3nn\u00edch slev, v\u00fdro\u010d\u00ed na trhu, je stanoven rozpo\u010det a zodpov\u011bdn\u00e1 osoba). \u00a0V\u00fdchodiskem \u00a0pro […]","datePublished":"2025-06-24","dateModified":"2025-06-24","author":{"@type":"Person","@id":"https:\/\/www.naab.cz\/author\/#Person","name":"","url":"https:\/\/www.naab.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/091b4d684e9af597ec9885a078917281e353fb1084ff05c94355123dbb14e899?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/091b4d684e9af597ec9885a078917281e353fb1084ff05c94355123dbb14e899?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"naab.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.naab.cz\/wp-content\/uploads\/img_a319532_w1901_t1530558380.jpg","url":"https:\/\/www.naab.cz\/wp-content\/uploads\/img_a319532_w1901_t1530558380.jpg","height":0,"width":0},"url":"https:\/\/www.naab.cz\/planovani-prodeje\/","wordCount":403,"articleBody":"Pl\u00e1n prodeje se sestavuje se v\u00a0pen\u011b\u017en\u00edch jednotk\u00e1ch. Stanov\u00ed, kolik v\u00fdrobk\u016f ur\u010dit\u00e9ho druhu (p\u0159\u00edpadn\u011b slu\u017eeb), m\u00e1 b\u00fdt prod\u00e1no za ur\u010ditou dobu (rok, \u010dtvrtlet\u00ed, m\u011bs\u00edc). Sou\u010d\u00e1st\u00ed pl\u00e1nu prodeje b\u00fdv\u00e1 i pl\u00e1n prodejn\u00edch akc\u00ed (= akce na podporu prodeje, nap\u0159. slavnostn\u00ed otev\u0159en\u00ed nov\u00e9 prodejny, zah\u00e1jen\u00ed sez\u00f3nn\u00edch slev, v\u00fdro\u010d\u00ed na trhu, je stanoven rozpo\u010det a zodpov\u011bdn\u00e1 osoba).\u00a0V\u00fdchodiskem \u00a0pro sestaven\u00ed pl\u00e1nuprodeje je pr\u016fzkum trhu (nab\u00eddka x popt\u00e1vka). D\u016fle\u017eit\u00fd je taky rozbor \u00fadaj\u016f prodeje z\u00a0minul\u00fdch let \u2013 pod\u00edl reklamac\u00ed, o co byl nejv\u011bt\u0161\u00ed z\u00e1jem\u2026.\tZ\u00e1kazn\u00edky jde z\u00edskat z\u00a0mnoha zdroj\u016f, nap\u0159.:–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 inzerce ve sd\u011blovac\u00edch prost\u0159edc\u00edch–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 nab\u00eddky, p\u0159ed\u00e1v\u00e1ny p\u00edsemn\u011b \/ telefonicky \/ osobn\u011b–\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 aukce = dra\u017eba, zbo\u017e\u00ed fyzicky p\u0159\u00edtomno, \u0159\u00edd\u00ed ji licit\u00e1tor, dva zp\u016fsoby:\u009e\u00a0\u00a0 americk\u00e1 \u2013 zalo\u017eena na principu stoupaj\u00edc\u00ed licitace, n\u00edzk\u00e1 vyvol\u00e1vac\u00ed cena, kter\u00e1 se postupn\u011b zvy\u0161uje, zbo\u017e\u00ed si odnese ten, co d\u00e1 nejv\u00edc\u009e\u00a0\u00a0 holandsk\u00e1 \u2013 princip klesaj\u00edc\u00ed licitace, nejvy\u0161\u0161\u00ed vyvol\u00e1vac\u00ed cena, kter\u00e1 se postupn\u011b sni\u017euje, zbo\u017e\u00ed si odnese ten, kdo se p\u0159ihl\u00e1s\u00ed jako prvn\u00ed\tSpr\u00e1va vztah\u016f se z\u00e1kazn\u00edkemJe to marketingov\u00e1 metoda, kter\u00e1 se vyu\u017e\u00edv\u00e1 v\u00a0oblastech \u010dinnosti, kde je vysok\u00e1 konkurence (bankovnictv\u00ed, poji\u0161\u0165ovnictv\u00ed mobiln\u00ed oper\u00e1to\u0159i). Smyslem je uspokojit z\u00e1kazn\u00edka l\u00e9pe ne\u017e konkurence a v\u00fdsledkem je tzv. bal\u00ed\u010dkov\u00e1n\u00ed slu\u017eeb.\tDruhy prodejn\u00edch cestZp\u016fsob, jak\u00fdm se zbo\u017e\u00ed dost\u00e1v\u00e1 ke kone\u010dn\u00e9mu spot\u0159ebiteli.a.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 p\u0159\u00edm\u00e1 cesta \u2013 cesta bez mezi\u010dl\u00e1nku; v\u00fdrobce \u2013 spot\u0159ebitel \u2013 kone\u010dn\u00e1 spot\u0159eba \/\/ v\u00fdrobce \u2013 podnik \u2013 v\u00fdrobn\u00ed spot\u0159ebab.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 nep\u0159\u00edm\u00e1 cesta \u2013 mezi\u010dl\u00e1nek; v\u00fdrobce \u2013 velkoobchod \u2013 maloobchod \u2013 spot\u0159ebitel \u2013 kone\u010dn\u00e1 spot\u0159eba\tModern\u00ed formy obchodov\u00e1n\u00ed\u009e\u00a0\u00a0 elektronick\u00e9 obchodya.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 webov\u00e9 str\u00e1nky pouze k\u00a0prohl\u00ed\u017een\u00ed a z\u00edsk\u00e1v\u00e1n\u00ed informac\u00ed (funkce katalogu)b.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 web s\u00a0nab\u00eddkou zbo\u017e\u00ed a cen s\u00a0mo\u017enost\u00ed objedn\u00e1vky a zaplacen\u00edc.\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 propojen\u00ed webov\u00fdch str\u00e1nek s\u00a0cel\u00fdm informa\u010dn\u00edm syst\u00e9mem podniku (vystavov\u00e1n\u00ed faktur, elektronick\u00e1 platba, evidence plateb a z\u00fa\u010dtov\u00e1n\u00ed)\u009e\u00a0\u00a0 internetov\u00e9 obchody \u2013 internetov\u00e9 aukce, nab\u00eddka zbo\u017e\u00ed a slu\u017eeb\u009e\u00a0\u00a0 obchodov\u00e1n\u00ed prost\u0159ednictv\u00edm mobiln\u00edch telefon\u016f, nap\u0159. j\u00edzdenky                                                                                                                                                                                                                                                                                                                                                                                        4.7\/5 - (6 votes)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Pl\u00e1nov\u00e1n\u00ed prodeje","item":"https:\/\/www.naab.cz\/planovani-prodeje\/#breadcrumbitem"}]}]