[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.naab.cz\/horsefeathers-ceska-znacka-ktera-obleka-svet\/#Article","mainEntityOfPage":"https:\/\/www.naab.cz\/horsefeathers-ceska-znacka-ktera-obleka-svet\/","headline":"Horsefeathers: \u010desk\u00e1 zna\u010dka, kter\u00e1 obl\u00e9k\u00e1 sv\u011bt","name":"Horsefeathers: \u010desk\u00e1 zna\u010dka, kter\u00e1 obl\u00e9k\u00e1 sv\u011bt","description":"I \u010ce\u0161i v\u011bd\u00ed, jak na sv\u011btov\u00fd business. Jak na to \u0161li zakladatel\u00e9 spole\u010dnosti Horsefeathers, co\u017e v p\u0159ekladu z britsk\u00e9 angli\u010dtiny znamen\u00e1 \u201cnesmysl\u201d(v doslovn\u00e9m p\u0159ekladu ko\u0148sk\u00e9 pe\u0159\u00ed)? P\u0159ed 30 lety by sotva n\u011bkdo \u010dekal, \u017ee se ze st\u0159edo\u0161kolsk\u00e9ho projektu stane zna\u010dka, kter\u00e1 obl\u00e9k\u00e1 skateboardisty a snowboardisty po cel\u00e9m sv\u011bt\u011b. Jeden ze zakladatel\u016f plze\u0148sk\u00e9 firmy Horsefeathres Hanu\u0161 […]","datePublished":"2019-12-04","dateModified":"2019-12-04","author":{"@type":"Person","@id":"https:\/\/www.naab.cz\/author\/#Person","name":"","url":"https:\/\/www.naab.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/091b4d684e9af597ec9885a078917281e353fb1084ff05c94355123dbb14e899?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/091b4d684e9af597ec9885a078917281e353fb1084ff05c94355123dbb14e899?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"naab.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.naab.cz\/wp-content\/uploads\/img_a364198_w4271_t1576920360.jpg","url":"https:\/\/www.naab.cz\/wp-content\/uploads\/img_a364198_w4271_t1576920360.jpg","height":0,"width":0},"url":"https:\/\/www.naab.cz\/horsefeathers-ceska-znacka-ktera-obleka-svet\/","about":["Business"],"wordCount":399,"articleBody":"I \u010ce\u0161i v\u011bd\u00ed, jak na sv\u011btov\u00fd business. Jak na to \u0161li zakladatel\u00e9 spole\u010dnosti Horsefeathers, co\u017e v p\u0159ekladu z britsk\u00e9 angli\u010dtiny znamen\u00e1 \u201cnesmysl\u201d(v doslovn\u00e9m p\u0159ekladu ko\u0148sk\u00e9 pe\u0159\u00ed)?P\u0159ed 30 lety by sotva n\u011bkdo \u010dekal, \u017ee se ze st\u0159edo\u0161kolsk\u00e9ho projektu stane zna\u010dka, kter\u00e1 obl\u00e9k\u00e1 skateboardisty a snowboardisty po cel\u00e9m sv\u011bt\u011b.Jeden ze zakladatel\u016f plze\u0148sk\u00e9 firmy Horsefeathres Hanu\u0161 Salz \u017eil tehdy s rodi\u010di v Kanad\u011b. O t\u0159i roky pozd\u011bji se p\u0159est\u011bhoval do \u010cech, aby se zlep\u0161il v \u010desk\u00e9m jazyce. Na gymn\u00e1ziu poznal Pavla Kub\u00ed\u010dka a vytvo\u0159en\u00ed prvn\u00ed mikrokolekce na sebe nenechalo dlouho \u010dekat. Nem\u011bli finance ani know-how, proto za\u010dali s p\u0159ibli\u017en\u011b 50 tri\u010dky a 200 samolepkami v jednom vzoru. To se psal rok 1993. Dal\u0161\u00ed sez\u00f3nu u\u017e p\u0159idali k\u0161iltovky a mikiny. A business se pomalu za\u010dal rozj\u00ed\u017ed\u011bt. Ka\u017ed\u00fdm rokem byla kolekce obs\u00e1hlej\u0161\u00ed. V\u00a0jejich prodejn\u00e1ch nyn\u00ed najdete v\u0161e od bund a\u017e po d\u017e\u00edny. A ke sv\u00fdm zna\u010dkov\u00fdm v\u011bcem zprost\u0159edkov\u00e1vaj\u00ed tak\u00e9 dopl\u0148kov\u00fd prodej kompletn\u00edho vybaven\u00e9 pro snowboarding a skateboarding,P\u016fvodn\u011b skladovali sv\u00e9 zbo\u017e\u00ed v ob\u00fdv\u00e1ku panel\u00e1kov\u00e9ho bytu, ale vypravovali se na zna\u010dku, kter\u00e9 se da\u0159\u00ed nejen v tuzemsku.Oble\u010den\u00ed se prod\u00e1v\u00e1 v \u0160v\u00e9dsku, Francii, Rakousku, N\u011bmecku, Velk\u00e9 Brit\u00e1nii, Kanad\u011b a dokonce i \u010c\u00edn\u011b. V tuzemsku provozuj\u00ed e-shop a t\u0159i kamenn\u00e9 prodejny.Konkurence byla hned od po\u010d\u00e1tku.P\u0159i rozjezdu businessu Hanu\u0161 Salz a Pavel Kub\u00ed\u010dek ale investovali v\u0161echny vyd\u011blan\u00e9 finance zp\u011bt do firmy. Prvn\u00ed v\u00fdplatu si dali a\u017e po t\u0159ech letech od rozjezdu a to ve v\u00fd\u0161i t\u0159i tis\u00edce korun, co\u017e je v\u00a0podstat\u011b nev\u00eddan\u00e9. Ale vyplatilo se. Spole\u010dnost se rozrostla. Ani hospod\u00e1\u0159sk\u00e1 krize Horsefeathersu neu\u0161kodila. Vysv\u011btluj\u00ed si to t\u00edm, \u017ee jsou sehran\u00e1 parta, kterou jejich pr\u00e1ce p\u0159edev\u0161\u00edm bav\u00ed. Ro\u010dn\u011b prodaj\u00ed zbo\u017e\u00ed za 120 milion\u016f, v\u011bt\u0161\u00ed polovina jde na v\u00fdvoz. V oble\u010den\u00ed \u010desk\u00e9 zna\u010dky jezd\u00ed i profesion\u00e1ln\u00ed snowboardist\u00e9 jako nap\u0159\u00edklad holan\u010fan Halldor Helgason. Z\u00e1rove\u0148 si uv\u011bdomuj\u00ed, \u017ee toto zbo\u017e\u00ed nikdy nebude mainstreem a sv\u00e9 podnik\u00e1n\u00ed tomu p\u0159izp\u016fsobuj\u00ed.                                                                                                                                                                                                                                                                                                                                                                                        3\/5 - (1 vote)        "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Horsefeathers: \u010desk\u00e1 zna\u010dka, kter\u00e1 obl\u00e9k\u00e1 sv\u011bt","item":"https:\/\/www.naab.cz\/horsefeathers-ceska-znacka-ktera-obleka-svet\/#breadcrumbitem"}]}]